Please be explicit when posting links to other pages so that people know what you are linking to - "a report here" is not acceptable - please show them as "a report on on the Joe Bloggs web site" or "a report at http://yyyy.co.uk/zzz.htm " so that readers have some idea where you are inviting them to visit.
Some people have expressed concern about hidden links from the point of view of decency and security.
Also "tinyurl" links are generally not desirable for the same reasons.
John